The smallest useful experiment
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Choose one question, one way to observe it, and one decision that the result can inform. Write down what you expected and what happened. A small experiment is useful when it changes your next step.
A working collection of observations, methods, and small experiments. Follow the thinking as well as the result.
Choose one question, one way to observe it, and one decision that the result can inform. Write down what you expected and what happened. A small experiment is useful when it changes your next step.
Explore the details at your own pace.
Start with a clear outcome. Decide what the page helps someone understand or do.
Work in small steps. Make an early version, invite feedback, and refine the relationships.
Consider reading order, small screens, and the behavior of each action.
Ideas to read, question, and put into practice.
Before looking for references, write the question your work needs to answer. A useful question sets a direction without deciding the result. Return to it when the details begin to compete.
A limit can be a tool. Choose one typeface, a clear grid, or a smaller scope. Notice how the constraint frees attention for the relationships that matter.
Clarity often comes from sequence. Show where someone is, what they can do now, and what will happen next. A good interface makes that sequence feel natural.
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A clear view of what is included.
| Format | A focused, single-page experience | Included |
|---|---|---|
| Devices | Responsive layouts for small and large screens | Included |
| Approach | Reusable parts with a shared visual language | Included |