Digital practice / Independent by design

Good ideas. Useful websites.

A focused digital practice for people building something worthwhile. Clear thinking, thoughtful design, and a useful place to begin.

01 / curriculum

A clear path from idea to launch.

A collaborative process with room to learn along the way.

Module 01Observe

Collect examples and identify what they help people do. Separate visual choices from the underlying purpose.

Module 02Compose

Set a hierarchy, choose a rhythm, and combine the parts. Make an early version before polishing the details.

Module 03Refine

Test with real content, check the small screen, and remove anything that gets in the way.

02 / calculator

Give your idea a starting point.

Explore an illustrative estimate. This is a planning tool, not a binding quote.

$450 per page · Illustrative rates
Estimated project$2,250

Use this as a conversation starter. Confirm scope and pricing before starting work.

Discuss the scope ↗
03 / comparison

The details make the difference.

A clear view of what is included.

The details make the difference.
FormatA focused, single-page experienceIncluded
DevicesResponsive layouts for small and large screensIncluded
ApproachReusable parts with a shared visual languageIncluded
An open invitation

The next good thing starts with a conversation.

Tell us what you have in mind. We would love to hear where you want to go.

Start a conversation ↗